SWOT Anylisis

SWOT stands for Strengths, Weaknesses, Opportunities, Threats. Its a situations anlysis in which internal strengths and weaknesses of an organisation and external opportunities and threats faced by the company (BusinessDictionary.com, 2015).


  • Pioneer and trend setting company both in style and functionality
  • Huge social media following (Fan Page List, 2014).
  • Huge sponsorship roster, biggest in football (Store.Nike.com, 2015)


  • Being such a leader in the market, innovation is not always a priority process on all front such as diversifying into other sports such as rugby and also including technology in their boots.


  • Growth of online shopping across all retail markets.
  • Incorporation of data collecting technology into boots.


  • Better diversification by competitors, making the most of the market from all sporting codes.
  • Redundancy of the brand due to failure of being able to re-invent the brand.


  • Fan Page List,. ‘Top Brands On Facebook.’. N.p., 2015. Web. 3 Mar. 2015.
  • BusinessDictionary.com,. ‘What Is A SWOT Analysis? Definition And Meaning’. N.p., 2015. Web. 3 Mar. 2015.
  • Store.nike.com,. ‘Men’s Custom Football Boots. Nike Store UK.’. N.p., 2015. Web. 1 Mar. 2015.
SWOT Anylisis

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s