SWOT Anylisis

SWOT stands for Strengths, Weaknesses, Opportunities, Threats. Its a situations anlysis in which internal strengths and weaknesses of an organisation and external opportunities and threats faced by the company (BusinessDictionary.com, 2015).

strengths

  • Pioneer and trend setting company both in style and functionality
  • Huge social media following (Fan Page List, 2014).
  • Huge sponsorship roster, biggest in football (Store.Nike.com, 2015)

weaknesses

  • Being such a leader in the market, innovation is not always a priority process on all front such as diversifying into other sports such as rugby and also including technology in their boots.

opportunities

  • Growth of online shopping across all retail markets.
  • Incorporation of data collecting technology into boots.

Threats

  • Better diversification by competitors, making the most of the market from all sporting codes.
  • Redundancy of the brand due to failure of being able to re-invent the brand.

Sources

  • Fan Page List,. ‘Top Brands On Facebook.’. N.p., 2015. Web. 3 Mar. 2015.
  • BusinessDictionary.com,. ‘What Is A SWOT Analysis? Definition And Meaning’. N.p., 2015. Web. 3 Mar. 2015.
  • Store.nike.com,. ‘Men’s Custom Football Boots. Nike Store UK.’. N.p., 2015. Web. 1 Mar. 2015.
SWOT Anylisis

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