The World of Marketing

Nike Mission

BRING INSPIRATION AND
INNOVATION TO EVERY
ATHLETE* IN THE WORLD

*IF YOU HAVE A BODY, YOU ARE AN ATHLETE.

Benefits of Nike football

Nike are one of the leading brands in the world across most sporting platforms, and being such an organisation there are many benefits that come with being a customer.

  • Top quality brand
  • Innovative company that strive for the best
  • Extremely stylish and trend setting football boots
  • Highly inclusive of all athletes at all levels

Target markets

  • Professional Athletes
  • Footballers across all levels
  • Sport players across other sports

Competition

The biggest competitor to Nike Football is Adidas Football, who have a similar approach to Nike and are leading innovators in certain areas of the sector.

Competitive set

The advantages of Nike football combined with the mission statement are what make Nike Football one of the worlds leading sporting brands and also make up their competitive set.


Sources

  • About.nike.com,. ‘About Nike – The Official Corporate Website For NIKE, Inc. And Its Affiliate Brands.’. N.p., 2015. Web. 2 Mar. 2015.
The World of Marketing

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